- AGENCY
adidas in-house &
TheNewsMarket
- ROLE
Lead Creative UI/UX
THE CHALLENGE:
In 2020, having successfully pitched and won the business for creating adidas's online newsroom, we delivered an "innovative and highly acclaimed" product to market.
2024, the team was again challenged to create the next generation iteration. To refresh, enhance and improve the existing site and bring about a new refined user experience utilising new technological advancements and streamlined UI/UX design. Some highlights of the site are shown below:
Additional marquee image options – support for videos, gifs, images and live streaming.
Inline filters and simplified navigation structure across site
Advanced responsive design ensures content is displayed based on the resolution of viewer's device
One of the major requirements from adidas was to integrate a seamless experience from the news site to view YouTube content.
Users can also search YouTube content by topic within the filter panel
We developed a world-class video player integrated with better viewing experience, bandwidth controllers, inline playing options, close captioning, better analytics and 360-degree support.
The social wall feature pulls in posts from adidas’s selected social channels.