Having first unveiled its Juke Nismo Concept at the 2011 Tokyo Motor Show, Nissan chose the 2012 Geneva Motor Show to give the car its European debut and reveal that it will indeed go into production as the first in a series of production cars to get the Nismo treatment.

Under contract at BBDO Paris, I was tasked to create a look and feel for the Nismo range using the Juke as the launch vehicle. Halfway through this 8pp print piece, it was decided by Nissan HQ that this project should be a global launch rather than European. So, all design and art direction had to take on a new look to satisfy all markets across all channels.