The rebranding of SEAT and the product launch of the Mii.

As design director under contract with Atletico International, Barcelona, working closely with Landor Paris, over saw the rebranding of SEAT in conjunction with the launch of the new SEAT Mii and SEAT Ibiza.

Conceptual scamp for the launch of the new SEAT Mii

The New SEAT Mii. CGI. First stage clay model render.

The New SEAT Mii. CGI. First stage colour render.

The New SEAT Mii. CGI. Final image. Photographers: He&Me. CGI: EGM

ATL 64sheet campaign

Other ATL formats

Online usage.

Launch portal. Helped to achieve over 3000 test drives in Spain.

Facebook personalised virtual test drive experience. Customers upload their facebook pictures and see them incorporated into the Mii movie.

This 3 stage Email CRM campaign help secured over 3000 test drive experiences.

Behind the scenes with He&Me and the crew, Barcelona. Shooting CGI backplates for the Mii launch catalogue.

The guys prepping a make shift zebra crossing. Not that European drivers pay any attention to them.

Permit approved, road blocked, zebra in place, nearly there...

Final shot. CGI rendering and retouching by EGM Spain.

New lifestyle approach for SEAT. Warm, emotionally engaging and real.

New lifestyle approach for SEAT. Warm, emotionally engaging and real.

Behind the scenes with He&Me, Las Ramblas, BCN.

Nice light, shame it's not in focus eh Yona!

Life style shot for the portable sat nav from the SEAT Mii

New lifestyle approach for SEAT. Warm, emotionally engaging and real.

Behind the scenes, Tom and Yona, aka He&Me working on the new lifestyle approach for SEAT.

Creating a night scene backplate for a CGI shot for the launch brochure.

Creating a night scene backplate for a CGI shot for the launch brochure.

Final backplate with wireframe in place.

Final image. Shooters: He&Me. Retouching and CGI, EGM, Spain.

The new guidelines for SEAT's catologues.

First spreads on the new 'look and feel' for the SEAT Mii